Marketing and Communications
Content Writer and Editor
Jeff Schmerker
CONTENT WRITER
DiSC Style: C
Myers Briggs Type: ISTJ
Connnect with me on LinkedIn:
https://www.linkedin.com/in/jeff-schmerker/
I'm a writer and editor with proven page one search engine results. I excel at content creation, corporate communications, and search engine optimization. I'm passionate about meta titles, long-tail keywords, and backcountry skiing.
RECENT WORK EXPERIENCE
2019-Present
Integrated DNA Technologies
Coralville, Iowa (Remote)
Content Team Lead
Marketing Communications:
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Serve as a primary resource for external communications content creation, including but not limited to emails, landing pages, and social media posts, while maintaining established narrative and messaging framework continuity across the execution of campaign deliverables
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Achieve marketing goals for initiatives, campaigns, product launches, and customer touchpoints
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Coordinate assignment of QC duties to external resources, assuring accurate completion of those duties, feedback from stakeholders, and ongoing training as needed
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Perform QC assessments of marketing communications material according to approved style guides
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Assist in the development and execution of internal and external brand marketing campaigns
Blog Channel Ownership:
Develop, maintain, and implement a comprehensive blog strategy
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Coordinate with marketing managers to generate blog ideas
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Create a blog calendar
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Strategize with the SEO manager to refine topics
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Write blog posts
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Identify appropriate additional writers for blog posts
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Identify potential artwork
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Post content to Stage
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Manage MAPSS regulatory approval process
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Track key blog metrics, including but not limited to unique visitors, dwell time, and bounce rate
Resource Management:
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Coordinate with content owners and content managers to ensure accurate submission of Kapost tasks
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Assign tasks to appropriate internal and external writers and editors
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Train new content writers on most aspects of work life at IDT, including proper use of Kapost, Teams, Outlook, calendars, writing and editing guidelines, MAPSS identification and submission, and more
2010-2015
Ammons Scientific
Missoula, Montana
Communications Director
Editorial Assistant
Directed company correspondence, public and media relations, web site updating, and social media presence.
Communications Director:
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Coordinate with authors, researchers, and editorial staff to identify high-impact published content
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Author press releases, with accompanying organic social media posts, to promote high-impact content with notable scientific value
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Pitch story ideas to press locally and around the world, earning numerous media placements that supported the researchers and journals by spotlighting important research and raising profiles
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Conduct interviews with notable authors that were spotlighted on website and in social media
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Upload all content to website and social media pages
Editorial Assistant:
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Oversee communications between editorial staff and authors
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Craft clear, compelling editorial correspondence notifying authors of reviewer feedback and criticism
FREELANCE CLIENTS
BCC Research (Press releases, emails, blogs, report editing)
Audio Educator (Press releases, landing pages, emails_
Pro Ed Tech (Blogs, landing pages)
Best Western (Landing pages, blogs, content)
Catalyst Communications (Social media)
EDUCATION
B.S., Communication
UNIVERSITY of UTAH
Continuing Education, Spanish
UTAH STATE UNIVERSITY
EXPERTISE
SEO
Strange though it may sound, I really really like writing SEO page titles, meta titles, and meta descriptions.
CONTENT CREATION
As a former newspaper reporter, my specialty is simply showing up, asking questions, taking notes, and producing within a few hours something which sounds professional and coherent. I may not know a thing about the pharma industry, but give me a few hours and I could convince you otherwise.