
Marketing and Communications
Content Writer and Editor
Jeff Schmerker
CONTENT WRITER
DiSC Style: C
Myers Briggs Type: ISTJ
Connnect with me on LinkedIn:
https://www.linkedin.com/in/jeff-schmerker/
I'm a writer and editor who works remotely for companies around the world. I excel at content creation, corporate communications, and search engine optimization.
RECENT WORK EXPERIENCE
2019-Present
Integrated DNA Technologies
Coralville, Iowa (Remote)
Marketing Communications Writer
Marketing Communications:
* Serve as a primary resource for external communications content creation, including but not limited to emails, landing pages, and social media posts, while maintaining established narrative and messaging framework continuity across the execution of campaign deliverables
* Achieve marketing goals for initiatives, campaigns, product launches, and customer touchpoints
Coordinate assignment of QC duties to external resources, assuring accurate completion of those duties, feedback from stakeholders, and ongoing training as needed
* Perform QC assessments of marketing communications material according to approved style guides
Assist in the development and execution of internal and external brand marketing campaigns
Blog Channel Ownership:
o Develop, maintain, and implement a comprehensive blog strategy
o Coordinate with marketing managers to generate blog ideas
o Create a blog calendar
o Strategize with the SEO manager to refine topics
o Write blog posts
o Identify appropriate additional writers for blog posts
o Identify potential artwork
o Post content to Stage
o Manage MAPSS regulatory approval process
o Track key blog metrics, including but not limited to unique visitors, dwell time, and bounce rate
Resource Management:
* Coordinate with content owners and content managers to ensure accurate submission of Kapost tasks
* Assign Kapost tasks to appropriate internal and external writers and editors
* Train new content writers on most aspects of work life at IDT, including proper use of Kapost, Teams, Outlook, calendars, writing and editing guidelines, MAPSS identification and submission, and more
2010-2015
Ammons Scientific
Missoula, Montana
Communications Director
Editorial Assistant
Directed company correspondence, public and media relations, web site updating, and social media presence.
FREELANCE CLIENTS
BCC Research (Press releases, emails, blogs, report editing)
Audio Educator (Press releases, landing pages, emails_
Pro Ed Tech (Blogs, landing pages)
Best Western (Landing pages, blogs, content)
Catalyst Communications (Social media)
EDUCATION
B.S., Communication
UNIVERSITY of UTAH
Continuing Education, Spanish
UTAH STATE UNIVERSITY
EXPERTISE
SEO
Strange though it may sound, I really really like writing SEO page titles, meta titles, and meta descriptions.
CONTENT CREATION
As a former newspaper reporter, my specialty is simply showing up, asking questions, taking notes, and producing within a few hours something which sounds professional and coherent. I may not know a thing about the pharma industry, but give me a few hours and I could convince you otherwise.