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Marketing and Communications
Content Writer and Editor

Jeff Schmerker

CONTENT WRITER

 

DiSC Style: C
 
Myers Briggs Type: ISTJ
Connnect with me on LinkedIn: 
https://www.linkedin.com/in/jeff-schmerker/

I'm a writer and editor who works remotely for companies around the world. I excel at content creation, corporate communications, and search engine optimization. 

EXPERIENCE
RECENT WORK EXPERIENCE
2019-Present
Integrated DNA Technologies
Coralville, Iowa (Remote)
Marketing Communications Writer

Marketing Communications:
* Serve as a primary resource for external communications content creation, including but not limited to emails, landing pages, and social media posts, while maintaining established narrative and messaging framework continuity across the execution of campaign deliverables
* Achieve marketing goals for initiatives, campaigns, product launches, and customer touchpoints
Coordinate assignment of QC duties to external resources, assuring accurate completion of those duties, feedback from stakeholders, and ongoing training as needed
* Perform QC assessments of marketing communications material according to approved style guides
Assist in the development and execution of internal and external brand marketing campaigns

Blog Channel Ownership:
o Develop, maintain, and implement a comprehensive blog strategy
o Coordinate with marketing managers to generate blog ideas
o Create a blog calendar
o Strategize with the SEO manager to refine topics
o Write blog posts
o Identify appropriate additional writers for blog posts
o Identify potential artwork
o Post content to Stage
o Manage MAPSS regulatory approval process
o Track key blog metrics, including but not limited to unique visitors, dwell time, and bounce rate

Resource Management:
* Coordinate with content owners and content managers to ensure accurate submission of Kapost tasks
* Assign Kapost tasks to appropriate internal and external writers and editors
* Train new content writers on most aspects of work life at IDT, including proper use of Kapost, Teams, Outlook, calendars, writing and editing guidelines, MAPSS identification and submission, and more

2010-2015
Ammons Scientific
Missoula, Montana

Communications Director
Editorial Assistant

Directed company correspondence, public and media relations, web site updating, and social media presence.

FREELANCE CLIENTS

BCC Research (Press releases, emails, blogs, report editing)
Audio Educator (Press releases, landing pages, emails_

Pro Ed Tech (Blogs, landing pages)

Best Western (Landing pages, blogs, content)

Catalyst Communications (Social media)

EDUCATION
EDUCATION
B.S., Communication

UNIVERSITY of UTAH

Continuing Education, Spanish

UTAH STATE UNIVERSITY

EXPERTISE
SEO

Strange though it may sound, I really really like writing SEO page titles, meta titles, and meta descriptions.

EXPERTISE
CONTENT CREATION

As a former newspaper reporter, my specialty is simply showing up, asking questions, taking notes, and producing within a few hours something which sounds professional and coherent. I may not know a thing about the pharma industry, but give me a few hours and I could convince you otherwise.

CONTACT
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