2019-Present
Integrated DNA Technologies
Coralville, Iowa (Remote)
Marketing Communications Writer

Marketing Communications:
* Serve as a primary resource for external communications content creation, including but not limited to emails, landing pages, and social media posts, while maintaining established narrative and messaging framework continuity across the execution of campaign deliverables
* Achieve marketing goals for initiatives, campaigns, product launches, and customer touchpoints
Coordinate assignment of QC duties to external resources, assuring accurate completion of those duties, feedback from stakeholders, and ongoing training as needed
* Perform QC assessments of marketing communications material according to approved style guides
Assist in the development and execution of internal and external brand marketing campaigns

Blog Channel Ownership:
o Develop, maintain, and implement a comprehensive blog strategy
o Coordinate with marketing managers to generate blog ideas
o Create a blog calendar
o Strategize with the SEO manager to refine topics
o Write blog posts
o Identify appropriate additional writers for blog posts
o Identify potential artwork
o Post content to Stage
o Manage MAPSS regulatory approval process
o Track key blog metrics, including but not limited to unique visitors, dwell time, and bounce rate

Resource Management:
* Coordinate with content owners and content managers to ensure accurate submission of Kapost tasks
* Assign Kapost tasks to appropriate internal and external writers and editors
* Train new content writers on most aspects of work life at IDT, including proper use of Kapost, Teams, Outlook, calendars, writing and editing guidelines, MAPSS identification and submission, and more